Clean Beauty Products Continue Gaining Popularity Among Conscious Consumers
Shoppers seek non-toxic, eco-friendly ingredients that are gentle on skin and better for the planet in their everyday routines.
Makeup Sponges Get Tech Upgrade With Cooling Application Tools
Innovative applicators now include cooling effects to reduce puffiness while blending foundation for smoother and more refreshing makeup.
Brows Get Softer Shapes With Fluffy Styling Techniques
Hard, defined brows are out as brushed-up, natural arches become the new standard for face-framing beauty.
