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Natural ingredients like honey, oats, and yogurt are favorites for home facials promoting relaxation and skin nourishment.

Sunscreen is no longer seasonal, as beauty professionals stress its use every day to prevent premature aging and damage.

Soft beige, pink, and taupe tones take over manicures as minimal, elegant looks dominate recent beauty social feeds.

Innovative applicators now include cooling effects to reduce puffiness while blending foundation for smoother and more refreshing makeup.

Brands introduce scalp serums and exfoliants, recognizing healthy roots are essential for strong, shiny hair and overall wellness.

Strategic application of cream or powder blush can lift cheeks, define jawlines, and create flattering symmetry across all face shapes.

Products designed for nighttime use offer deeper hydration and active ingredients that work while the body rests and regenerates.

From pearl clips to satin scrunchies, accessories help elevate hairstyles while protecting strands from damage and breakage.

More brands cater to men’s skincare needs and subtle makeup products as grooming routines become more mainstream and accepted.

Consumers are calling for recyclable, refillable, or biodegradable packaging as part of efforts to reduce plastic beauty waste.

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